2018 PARTNERSHIP REVIEW

2019 PARTNERSHIP PROPOSAL

2018 REVIEW

2019 PROPOSAL

Presented By
 

2018 || ROAM RETREATS

 

Sometimes changing all the rules works.

 

In under three years, Roam Retreats have been established as world-class mountain bike vacations recognized by the vast majority of female mountain bikers in the United States. Nearly a thousand women actively engage with us every week, either through our events, on our social media channels, or with our distinctive event pages. 

In 2018, with a continued streak of completely sold-out retreats, we set out to learn why people love our events, so we can keep throwing the best damn parties in the business

A QUICK LOOK || ROAM RETREATS BY THE NUMBERS

100% Of surveyed participants would recommend Roam Retreats to a friend.

 

100% Of 2018 Roam Retreats have sold out (2017 did too!)

 

100% Of our Specialized demo bikes have been ridden during every Roam Retreat.

CAN YOU REPEAT THAT? || ROAM SUPER FANS

 

We started seeing some familiar faces this year at our retreats, which led to the question: How many repeat guests have we hosted?

- 12 guests have joined us for two retreats in 2018

- guests have joined us for an astonishing four retreats since we launched Roam Retreats

- 35 ladies (including three from Canada) have joined us for THREE OR MORE events this year

- 128 participants have attended two or more of our events in an 18-month period

- 12% of our Roam Retreats guests have attended another event hosted by Roam Events

SPECIALIZED DEMO || TRY A NEW WHIP

What happens when you offer private VIP demos to ladies on vacation?

 NEW BIKE DAY! 
Snapseed.jpg

Sharon demoed a Stumpjumper for all of five minutes before declaring, "Oh, I'm getting one of these!"She's been happily shredding on her new Stumpy this summer!

2019 Stumpjumper Comp Carbon 27.5

SHARON

Shelly New Bike.jpg

Shelly demoed several Specialized bikes at Roam Bike Fest, she was stoked to show us her new steed when she attended a Roam Retreat in Oakridge!

2018 Enduro Pro 29er

SHELLY

JoHillman.jpg

Jo, a recovering Juliana addict, has been on the hunt for a new bike for over a year. After demoing the new 2019 Stumpy, Jo has found her new forever bike!

2019 Stumpjumper Expert 29er

JO

BEP_180318_414.jpg

Candice demoed a Camber at our Roam Retreat in Sedona - she ordered an S-Works from her local Specialized dealer before the weekend was even over. 

2018 S-Works Camber 29er

CANDICE

A few of our guests who are now Specialized owners!

*Not a comprehensive list, we are still inquiring about post-event bike purchases. 

Bikes Requested By Model
Bikes Demoed By Size
# Days Guests Demoed
# Average Hours Riding Demo

The retreat was so amazing and the ladies who put it on are truly fabulous women. It was totally worth the drive from Colorado! The riding was really fun and challenging and the food was spectacular. It was so fun to meet a whole group of super cool women that love riding, and getting to ride in an incredibly supportive atmosphere.

- Carly, Participant, Roam Retreat @ Oakridge OR

The team was awesome! Really liked having Specialized at the retreat and sharing their experiences. What a treat to have a vendor with us. Truly great hosts and guides. Would be interested in demoing clothing too!" 

- Erica, 55, Seattle WA

Our first retreat of the season kicked off in high spirits. Our guests, who arrived from as far as BC Canada, had the experience of a lifetime - no joke...it rained, snowed, hailed, and eventually, trails turned into perfect hero dirt while we basked in the expected 70 degree sunny weather of Sedona!

33% of participants are planning to purchase a new bike within a year.

91%  agree demoing a bike before purchase is highly influential.

77% of guests demoed one or more Specialized bicycles. 

#Participants

26

Median Age

43

#Bike Demos

40

I love seeing a bicycle company like Specialized supporting women's bike events. Wish more brands would get on the bandwagon!

- Christine, 31, Bellingham WA

A double dip into two iconic ride destinations was a smashing success: riders enjoyed two whirlwind (and boy was the wind a-whirling!) days in Moab followed by two days shredding trail in Fruita Colorado. Despite a second retreat with rain, hail, and snow...guests had the time of their lives shredding the red, enjoying campfire kumbaya, and enjoying slices of famous Hot Tomato Pizza. 

50% of participants are planning to purchase a new bike within a year.

91%  agree demoing a bike before purchase is highly influential.

74% of guests demoed one or more Specialized bicycles. 

#Participants

24

Median Age

36

#Bike Demos

54

The SWAT gear is rad!!! I thought both ladies from Specialized were fantastic to have along for the weekend and they both brought different perspectives/info about the company. Also, THANK YOU FOR SUPPORTING WOMEN!!

- Kelly, 39, Salt Lake City, UT

The Whitefish Bike Retreat is where Roam Retreats all began - and our third trip up North was as adventurous, magical, and fun it always is. Guests braved a heavy mist and pesky mosquitos in return for epic buttery-smooth trails and stunning Montana vistas. The sun came out just in time to spend a great closing day taking hot laps at the bike park on perfectly tacky dirt. 

66% of participants are planning to purchase a new bike within a year.

89%  agree demoing a bike before purchase is highly influential.

77% of guests demoed one or more Specialized bicycles. 

#Participants

33

Median Age

36

#Bike Demos

48

I work for an organization that puts on a shit ton of MTB events... I really wanted to go somewhere that had super fun great riding, was not too structured and didn't have lots of clinics, rules, etc. I wanted it to feel like I was hanging out with a bunch of friends. This was perfect. Thank you all SO much! This was fantastic!

- Lauren, 49, Berkley CA

Oakridge was hot, dusty, and fun-as-hell! Participants retreated to the cool canopy of Oakridge's famous trails to escape the heat, clocking in blazing fast rides down fern-covered mountainsides. Between rides ladies enjoyed the stunning blue waters of the Willamette River and enthusiastically engaged in a Specialized led focus group on apparel. 

25% of participants are planning to purchase a new bike within a year.

75%  agree demoing a bike before purchase is highly influential.

60% of guests demoed one or more Specialized bicycles. 

#Participants

32

Median Age

34

#Bike Demos

40

THANK YOU for being a part of an incredible year of lady shred!  

We have two more Retreats to send out the season with a bang, and look forward to improving upon an extraordinary partnership and mountain biking experience next year.

2019 PROPOSAL

 
 TITLE PARTNER || ROAM RETREATS 

Specialized would continue as our 2019 Title Partner

- Six women's focused bike retreats

- *NEW* Three co-ed bike retreats

- Exclusive bike partner w/ Specialized demo fleet

- Exclusive opportunities to offer co-branded activations

- Three guest registration spots per retreat for Specialized staff, ambassadors, VIPs

- Co-branded social media campaigns 

- Brand-driven data collection through our post-event surveys

- Roam Events will provide professional mechanics to maintain demo fleet

- Roam Events staff will exclusively ride & race provided Specialized bikes

2019 Schedule 

 

This year we’re offering retreats in Arizona, Arkansas, Colorado, Montana, Oregon, and Utah. We are returning to most of our 2018 locations, with a few new destinations in the mix.

 

Six events are women's only, and three are co-ed.

All retreats will be three days in duration, and will stay within a distinct ride destination. 

FEBRUARY 15-17

Sedona, Arizona

Roam Premiere Retreat

Women's Only

FEBRUARY 22-24

Sedona, Arizona

Roam Premiere Retreat

Co-Ed

MARCH 29-31

Fruita, Colorado

Roam Retreat

Women's Only

APRIL 5-7

Bentonville, Arkansas

Roam Premiere Retreat

Women's Only

JUNE TBA

Oakridge, Oregon

Roam Premiere Retreat

Women's Only

JUNE TBA

Oakridge, Oregon

Roam Camping Retreat

Co-Ed

JULY 19-2

Whitefish, Montana

Roam Retreat

Women's Only

JULY 19-21

Whitefish, Montana

Roam Retreat

Co-Ed

OCTOBER 11-13

Moab, Utah

Roam Premiere Retreat

Women's Only

Presented By

Objectives 

The objective of a 2019 partnership is to maintain excellence in event offerings, increase organic brand outreach & influence, SELL BIKES & associated gear/apparel, and to continue providing a positive ROI for Specialized Bicycles.

In order to achieve this objective we will:

  • Create new event strategies

  • Continue to design premiere offerings around the Specialized brand.

  • Analyze and report post-event survey data

  • Optimize to improve

By maintaining a partnership with Specialized Bicycles, we hope to continue to build upon the reputation of Roam Retreats as the premiere mountain bike vacation and demo experience for women.

Whats New

With a successful event on our hands, we aim to fine tune our premiere offerings while adding high quality activations.

New for 2019

  • Three co-ed retreats.

  • An additional retreat location - Bentonville Arkansas.

  • More "Premiere" retreat locations than ever before.

  • *A full-time event specialist to assist in maintaining quality control.

A NOTE ON CASH INVESTMENT REQUESTS

(see cash investment table below) 

  • The $500 increase in sponsorship request directly correlates to our need to hire a full-time event specialist. This will allow Andi to focus extensively on the demo experience for our guests. 

  • Additionally, due to higher fuel costs (big ass bus, bigger trailer, more retreats), our fuel expenses are projected to be significantly higher in 2019. 

  • To offset the overall increase in costs for 2019 retreats, our pricing for event registration will see a slight increase as well. We are still committed to providing affordable experiences with a genuine focus on brand partners. 

02/15 - 02/17

Sedona Arizona offers 200+ miles of stunning red singletrack. Our most popular destination, we'll be returning for our fourth season at this location.

From:

$550

ROAM PREMIERE RETREAT

SEDONA, AZ

04/05 - 04/07

A stunning variety of trails in the heart of a thriving community - guests will experience the epicenter of riding in the Southern US. 

From:

$550

ROAM PREMIERE RETREAT

BENTONVILLE, AR

July 19-21

The Whitefish Bike Retreat is the perfect location to host couples, in addition to groups or friends. We're excited to extend our stay in wild country. 

From:

$425

ROAM RETREAT

WHITEFISH, MT

02/21 - 02/23

Sedona Arizona offers 200+ miles of stunning red singletrack. Our most popular destination, we'll be returning for our fourth season at this location.

From:

$550

ROAM PREMIERE RETREAT

*CO-ED*

SEDONA, AZ

TBD (late June or mid July)

Lush, green, epic. Just how we like it. We're excited to return for our third summer in Central Oregon's best kept not-so-secret-anymore secret. 

From:

$425

ROAM CAMPING RETREAT

OAKRIDGE, OR

07/26 - 07/28

Where it all began. We celebrate Roam's birthday in style at our favorite destination in the country - beautiful and wild Whitefish.

From:

$425

ROAM RETREAT

*CO-ED*

WHITEFISH, MT

03/29 - 03/31

Pumps, bumps, and rollers just begin to describe the epic lesser known cousin to Moab. Three days of stunning high desert shred.

From:

$425

ROAM RETREAT

FRUITA, CO

TBD (late June or mid July)

Lush, green, epic. Just how we like it. We're excited to return for our third summer in Central Oregon's best kept not-so-secret-anymore secret. 

From:

$550

ROAM PREMIERE RETREAT

*COED*

OAKRIDGE, OR

10/11 - 10/13

This is it - Mecca. Miles and miles of stunning red singletrack with world-class views, gorgeous accommodations, and the perfect ride itinerary.

From:

$595

ROAM PREMIERE RETREAT

MOAB, UT

TITLE PARTNER || CASH INVESTMENT

EVENT SUPPORT​

Roam Premiere Retreat  - Sedona, AZ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $4,000

Roam Premiere Retreat Co-Ed  - Sedona, AZ  . . . . . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . . . . . . . . . . . . . .  $4,000

Roam Premiere Retreat  - Bentonville, AR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,000

Roam Retreat - Fruita, CO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . . . . . . . . . . . . . . $4,000

Roam Retreat Co-Ed  - Whitefish, MT  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,000

Roam Retreat  - Whitefish, MT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . . . . . . . . . . . . . . $4,000

Roam Premiere Retreat - Oakridge, OR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,000

Roam Camping Co-Ed Retreat- Oakridge, OR    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $4,000

Roam Premiere Retreat - Moab, UT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $4,000

 Total   $36,000 

TRAVEL SUPPORT​

Fuel Stipend . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,400

Mileage Stipend . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,900

 Total   $9,300 

Total Cash Investment $45,300 

ROAM RETREATS || FLEET SUPPORT

DEMO FLEET

12 Expert or higher* 2019/2020 Stumpjumper model bikes

 

SJ EXPERT 29 || XL

SJ EXPERT 29 || L

SJ EXPERT 27.5 || L

SJ EXPERT 29 || M

SJ ST EXPERT 29 || M

SJ EXPERT 27.5 || M

SJ EXPERT 27.5 || M

SJ EXPERT 29 || S

SJ ST EXPERT 29 || S

SJ EXPERT 27.5 || S

SJ EXPERT 27.5 || S

SJ COMP* 27.5 || XS

  • $5,000 In-Kind support to purchase demo experience product & maintenance supplies.

  • To rotate new 2020 Expert level product into fleet as bikes become available.

  • Roam Events to have option to purchase new 2019/2020 fleet at landed cost. ​

 

STAFF FLEET

Four bikes for core staff, (*one current bike to rollover).

  • Small 2019 Stumpjumper SWORKS 29 

  • Small 2019 Stumpjumper SWORKS 27.5

  • Small 2019 Epic Expert Evo - Gloss East Sierras/Tarmac Black

  • Small 2019 Epic Expert Evo - Gloss East Sierras/Tarmac Black

  • *46cm 2018 Crux Expert X1 700 - Blue/Orange/Team Yellow

ROAM RETREATS || PRODUCT & APPAREL SUPPORT

In-kind product and apparel support including, but not limited to:

PRODUCT SUPPORT

  • 400 customized water bottles

  • 20 Ambush helmets

 

APPAREL SUPPORT

  • 100 custom jerseys

  • 200 Specialized branded promotional tee's 

 

STAFF APPAREL/PRODUCT SUPPORT

  • Riding kits for Ash & Andi

  • Shoes​ for Ash & Andi

  • 20 Andorra shorts for staff

PAYMENT & SHIPMENT SCHEDULE || ROAM RETREATS

TITLE PARTNER PAYMENT

50% Deposit Due               $22,650  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . by 12/1/2018  

Remaining Balance Due    $22,650  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . by 02/1/2019  

 
STAFF BIKES SHIPMENT
  • Epic Evo x2 to ship upon return of Epic Pro x2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . by 02/1/2019  

DEMO FLEET SHIPMENT

  • Current 2018 fleet of bikes to be indicated for exchange or purchase. . . . . . . . . . . . . . . . . . .by 12/15/2018

  • New model bikes to be shipped (upon exchange of older models) . . . . . . . . . . . . . . . . . . . . . . as available

 

PRODUCT & APPAREL SHIPMENT 

  • BLACK Ambush Helmet x 20 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . .by 02/1/2019

  • BLACK Andorra Shorts x 20. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . by 02/1/2019

  • Specialized branded promotional tees x 200  . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . as available

CUSTOM PRODUCT & APPAREL SHIPMENT 

  • Andorra Jersey x 100 . . . . . . . . . . shipment date as indicated by artwork approval & production schedule

  • Water bottles x 400 . . . . . . . . . . . shipment date as indicated by artwork approval & production schedule

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