Full Send
We haven't slowed down yet,
and we ain't gonna.
Things are good. Actually, really good.
We've sold more tickets to events, engaged more people through social media, and had more participant outreach than ever before. Roam is on the map, and we plan on making our mark bigger and even better in 2020.
2019 Highlights
9.98
Every single surveyed Roam Retreat participant would highly recommend our events to a friend.
All but one response was a 10/10 with a single 9/10
226
Returning participants. Including 18 guests joining for a second (or for some, a third/fourth) Roam Retreat.
91%
Of participants tell us product demo is highly influential in their decision to purchase bikes and biking accessories.
2,425
Event attendees* We reached 97% of event capacity, with nearly all events selling out.
*numbers include remaining events
920
Product demos from our fleet, including 336 bike and 320 wheelset test rides.
Top 25
Our partner event Rebecca's Private Idaho was named Top 25 Cycling Events in the World by Outside Mag
Roam retreats are my new favorite thing! I'm already planning my next trip and haven't even left the current one."
Ali | 2019 Participant
12,800 Collective Followers
4.9% Engagement Rate
60,000+ Event Page Visits
87,500+ Video Views
73% Women | 27% Men
We've increased our organic reach tremendously in 2019 with thousands of new followers, an off the charts engagement rate, and tens of thousands of additional event page visits and video views.
2020 Schedule
Roam Retreats
DATE
LOCATION
EVENT
Mar 13-15
Sedona
Retreat | Coed
Mar 20-22
Sedona
Retreat |Womxn
May 29-31*
Fruita
Retreat |Womxn
Jul 10-12*
Oakridge
Retreat |Womxn
Jul 24-26
Whitefish
Retreat |Womxn
Jul 31-2
Whitefish
Retreat | Coed
Oct 16-18
Moab
Retreat |Womxn
Oct 23-25
Moab
Retreat | Coed
Roam Fest
DATE
LOCATION
EVENT
May 1-3
Brevard
Roam Fest | Womxn
Oct/Nov*
Whitefish
Roam Fest | Womxn
Co-Partnered Events
DATE
LOCATION
EVENT
Jun 10-14
Sun Valley
Rusch Academy
Jun 25-29
Whitefish
Rusch Academy
July 17-19
Bellingham
Sturdy Dirty Enduro
Sept 3-6
Sun Valley
RPI Gravel Race
New for 2020
Adventure. Showcase. Repeat.
Roam is investing $50,000
in branding campaigns and social media strategy.
A significant portion of our partnership funds will be allocated to this exciting new endeavor.
We're partnering with world-class brand agency Wheelie Creative, along with action sports photographers Brenda Ernst & Katie Lozanzich to develop a campaign showcasing our events, and you, our partners.
Media Campaign Deliverables
Roam Events documentary style promo film
30 second social media preview clip x2
1 minute preview clip x2
Brand-specific photography shot list
5 brand-specific professional photos per event
*option for brand-specific 30 sec video
Wheelie Creative
Wheelie Creative is known for their work with outdoor-minded brands like 10 Barrel Brewing, GSI, Outdoor Research, and Backcountry.com - They will be leading the charge for our 2020 marketing inititatives.
Brenda Ernst Photography
Brenda Ernst is a former professional white water kayaker turned adventure & action sports photographer. She will continue her role as our lead photographer in between her international shooting schedule.
Katie Lo Photo
Katie Lozancich will be showcasing her insane photo & art talents. She recently competed in Deep Summer at Crankworx - one of the only female photographers ever in the prestigious competition.
I would highly recommend this coed event to any couple that loves bikes. While it may be hard to define what the value of having a brand representative at these events is, for me it will directly result in me buying these products. Roam is unquestionably an influencer in this realm. I have never seen people work so hard or be so organized. Thanks to all."
Steve | 2019 Participant
Investment
Fleet Support
Product
Units
Fleet
Expert Level Stumpjumper
6
Demo Fleet
Expert Level Enduro
8
Demo Fleet
SWorks Level Stumpjumper
2
Staff Fleet
SWorks Level Enduro
1
Staff Fleet
Sworks Level Turbo Levo
2
Staff Fleet
Pro Level Epic
1
Staff Fleet
Pro Level Diverge
2
Staff Fleet
Demo Fleet: 14 Bikes
Staff Fleet: 8 Bikes
Product Support
Product
Units
Usage
Custom H20 Bottles
400
Promotional
Custom SS Jersey
150
Promotional
Custom Andorra Jersey
150
Promotional
Custom Tall Sock
150
Promotional
Specialized Branded Tee
200
Promotional
Andorra Pro Short
26
Staff
Ambush Helmet
20
Staff
Cash Investment
Event
Sponsor
Fuel
Subtotal
Sedona Wmn
$6,500
$1,125
$7,625
Sedona Coed
$6,500
$1,125
$7,625
Fruita Wmn
$6,500
$1,125
$7,625
Oakridge Wmn
$6,500
$1,125
$7,625
Whitefish Wmn
$6,500
$1,125
$7,625
Whitefish Coed
$6,500
$1,125
$7,625
Moab Wmn
$6,500
$1,125
$7,625
Moab Coed
$6,500
$1,125
$7,625
TOTAL CASH INVESTMENT: $61,000
-
Additional $5,000 In-Kind support to purchase demo experience product & maintenance supplies.
-
Roam Events to retain staff e-bikes, and two off-road bikes.
-
Roam Events to have option to purchase 2020/2021 fleet at landed cost & resell within our channels.
THANK YOU!
