2019 review & 2020 partnership

Full Send

We haven't slowed down yet,

and we ain't gonna.

Things are good. Actually, really good.

We've sold more tickets to events, engaged more people through social media, and had more participant outreach than ever before. Roam is on the map, and we plan on making our mark bigger and even better in 2020.

2019 Highlights

9.98

Every single surveyed Roam Retreat participant would highly recommend our events to a friend.

All but one response was a 10/10 with a single  9/10

226

Returning participants. Including 18 guests joining for a second (or for some, a third/fourth) Roam Retreat.

91%

Of participants tell us product demo is highly influential in their decision to purchase bikes and biking accessories.

2,425

Event attendees* We reached 97% of event capacity, with nearly all events selling out.

*numbers include remaining events

920

Product demos from our fleet, including 336 bike and 320 wheelset test rides.

​

Top 25

Our partner event Rebecca's Private Idaho was named Top 25 Cycling Events in the World by Outside Mag

 

Roam retreats are my new favorite thing! I'm already planning my next trip and haven't even left the current one." 

 

Ali | 2019 Participant 

12,800 Collective Followers

4.9% Engagement Rate

60,000+ Event Page Visits

87,500+ Video Views

73% Women | 27% Men 

We've increased our organic reach tremendously in 2019 with thousands of new followers, an off the charts engagement rate, and tens of thousands of additional event page visits and video views.

2020 Schedule

Roam Retreats

DATE

LOCATION

EVENT

Mar 13-15

Sedona

Retreat | Coed

Mar 20-22

Sedona

Retreat |Womxn

May 29-31*

Fruita

Retreat |Womxn

Jul 10-12*

Oakridge

Retreat |Womxn

Jul 24-26

Whitefish

Retreat |Womxn

Jul 31-2

Whitefish

Retreat | Coed

Oct 16-18

Moab

Retreat |Womxn

Oct 23-25

Moab

Retreat | Coed

Roam Fest

DATE

LOCATION

EVENT

May 1-3

Brevard

Roam Fest | Womxn

Oct/Nov*

Whitefish

Roam Fest | Womxn

Co-Partnered Events

DATE

LOCATION

EVENT

Jun 10-14

Sun Valley

Rusch Academy

Jun 25-29

Whitefish

Rusch Academy

July 17-19

Bellingham

Sturdy Dirty Enduro

Sept 3-6

Sun Valley

RPI Gravel Race

 

New for 2020

Adventure. Showcase. Repeat.

Roam is investing $50,000

in branding campaigns and social media strategy.

A significant portion of our partnership funds will be allocated to this exciting new endeavor. 

 

We're partnering with world-class brand agency Wheelie Creative, along with action sports photographers Brenda Ernst & Katie Lozanzich to develop a campaign showcasing our events, and you, our partners.

Media Campaign Deliverables

Roam Events documentary style promo film

30 second social media preview clip x2

1 minute preview clip x2

Brand-specific photography shot list

5 brand-specific professional photos per event

*option for brand-specific 30 sec video 

Wheelie Ladies.jpg

Wheelie Creative

Wheelie Creative is known for their work with outdoor-minded brands like 10 Barrel Brewing, GSI, Outdoor Research, and Backcountry.com - They will be leading the charge for our 2020 marketing inititatives.

Brenda B&W.jpg

Brenda Ernst Photography

Brenda Ernst is a former professional white water kayaker turned adventure & action sports photographer. She will continue her role as our lead photographer in between her international shooting schedule.

KatieLo Profile.jpg

Katie Lo Photo

Katie Lozancich will be showcasing her insane photo & art talents. She recently competed in Deep Summer at Crankworx - one of the only female photographers ever in the prestigious competition. 

I would highly recommend this coed event to any couple that loves bikes. While it may be hard to define what the value of having a brand representative at these events is, for me it will directly result in me buying these products. Roam is unquestionably an influencer in this realm. I have never seen people work so hard or be so organized. Thanks to all." 

 

Steve | 2019 Participant 

Investment

Fleet Support

Product

Units

Fleet

Expert Level Stumpjumper

6

Demo Fleet

Expert Level Enduro

8

Demo Fleet

SWorks Level Stumpjumper

2

Staff Fleet

SWorks Level Enduro

1

Staff Fleet

Sworks Level Turbo Levo

2

Staff Fleet

Pro Level Epic

1

Staff Fleet

Pro Level Diverge

2

Staff Fleet

 Demo Fleet:  14 Bikes 

 Staff Fleet:    8 Bikes 

Product Support

Product

Units

Usage

Custom H20 Bottles

400

Promotional

Custom SS Jersey

150

Promotional

Custom Andorra Jersey

150

Promotional

Custom Tall Sock

150

Promotional

Specialized Branded Tee

200

Promotional

Andorra Pro Short

26

Staff 

Ambush Helmet

20

Staff

Cash Investment

Event

Fuel

Subtotal

Sponsor

Sedona Wmn

$1,125

$7,625

$6,500

Sedona Coed

$1,125

$7,625

$6,500

Fruita Wmn

$1,125

$7,625

$6,500

Oakridge Wmn

$1,125

$7,625

$6,500

Whitefish Wmn

$1,125

$7,625

$6,500

Whitefish Coed

$1,125

$7,625

$6,500

Moab Wmn

$1,125

$7,625

$6,500

Moab Coed

$1,125

$7,625

$6,500

 TOTAL CASH INVESTMENT:  $61,000 

  • Additional $5,000 In-Kind support to purchase demo experience product & maintenance supplies.

  • Roam Events to retain staff e-bikes, and two off-road bikes. 

  • Roam Events to have option to purchase 2020/2021 fleet at landed cost & resell within our channels. 

THANK YOU!